Tactics

Calling the right play is of utmost importance when it comes to winning in the media game…

Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients. Our agency’s media buys use a combination of tactics that include upfront (purchasing advertising for the coming broadcast year in an early buying season), scatter (purchasing media as needed ,usually on a quarterly basis, as opposed to participating in a structured upfront media buy) and remnant (purchasing unsold inventory at the last minute at a significantly reduced cost).

The primary direct response medium we have employed is television. Kingdom Broadcast Media has tremendous success with highly responsive long-form television programs. A majority of our clients’ media budget is directed to purchasing airtime for a 28:30 television program or the 58:30 format. We also have extensive experience placing short-form TV and radio spots, and direct response print campaigns.

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